It starts by sending out a programme (often called a spider or a robot) to crawl the web and gather information about your site. It uses this information to catalogue your website in a data base.
This is the information that search engines use to classify your site:
You’re probably aware that fresh content and the clever use of keywords can improve your ranking on search engines. And that’s exactly what Search Engine Optimisation aims to do; optimise every element of your site to ensure your site ranks highly in search results.
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